Values define the group beliefs, and rules that control the management of an organization. It represents the institutional philosophy and the support to the cultural organization. The main objective of corporate values is to have a framework of reference that inspire and guide the life of the organization. One of our greatest successes was helping to restore pride in a public-sector agency which had lost public confidence and was in turmoil. A small (but highly impactful) part of the complex work we did with this agency included facilitating and guiding a group of key stakeholders through the process of refreshing the mission and values of the organization. The new set of values were more relevant, accurately reflected deeply held beliefs within the organization, and became a source of pride and accountability.