PDG was hired to conduct an independent assessment of this 80-year-old, privately-held business. Employment tenure was impressively long but employee satisfaction and engagement were lackluster. Company performance was lagging the competition in an industry where the ‘little guy’ was being swallowed by a few industry giants. After conducting the assessment and working with the Executive Management Team, we engaged employees in focus groups together with management to actively participate in problem-solving. Later, because of a decided ‘lack of leadership at all levels’ it was decided to create an internal “Leadership University” whereby select individuals developed managerial, communication, and leadership skills. The Leadership University restored pride in the company and its mission, increased optimism for winning in a fiercely competitive industry, produced highly confident and competent leaders and managers, and ultimately company performance improved.